Welcome to the Visitor Appeal Assessment Tool (VAAT)!

You're about to gain invaluable insights into the nuanced elements that contribute to visitor appeal. 

By the end of this course, you'll have a comprehensive understanding of your operation's strengths and areas for improvement. 

Armed with this knowledge, you'll be equipped to create strategies that captivate audiences, boost bookings, and elevate the overall success of your venture.

Join us in this exploration, and let's turn your tourism operation into an unforgettable destination that leaves an indelible mark on every visitor.

Why should I use this tool?

• to identify strengths and areas for improvement within your operation
• to assist you in creating an action plan to improve or retain your operation’s visitor appeal.
• enacting this plan will result in more visitors and a healthier bottom line.

Who should complete it?

• Managers, owners, and staff at any tourism operation.

How often should it be completed?

• The VAAT offers a snapshot in time of your organization and therefore can be completed as many times as you like.
• We recommend once while your operation is open and operating so that you can see what the visitor sees, then annually after that to measure progress.

Assessment Structure

Module 1 - Operation: Completion time: 15-30 mins

Module 2 - Visitor Experience: Completion time: 10-20 mins

Module 3 - Marketing:  Completion time: 5-10 mins

BONUS MATERIAL - Next Steps: creating an action plan