What is this training workshop?

An interactive in-person workshop for tourism operators which will provide the tools and insights you need to design and deliver culinary and agritourism experiences. This workshop will take you through ‘experiential travel design’ 101 and guide you through creating and delivering an experiential travel tourism offer that reflects your unique story and highlights the culture and tastes of place in Northern Ontario.

Why should you attend?

Today’s traveller wants an authentic visitor experience. In addition, tasting and learning about local food and drink is a top priority for visitors. This experiential tourism workshop will help you reach new markets and increase your bottom line through culinary and agritourism experiences.

Who should attend?

This workshop is open to any business or organization currently offering or looking to offer a visitor experience that incorporates a food, drink or farm element. We welcome businesses who may be just starting out with an idea or experienced businesses that are looking to enhance their offering.

Examples of businesses and organizations that may be a good fit include:

• Food producers, suppliers and retailers
• Craft beverage producers
• Restaurants, bakeries and cafes
• Farms
• Tour operators
• Festivals and events
• Accommodations
• Farmers’ Markets
• Local food organization
• Tour operators, tourism attractions or outdoor experience providers looking to add a food element to their experiences

What will I learn?

• The value experiential travel can add to your operation
• How to develop a unique tourism experience
• Identifying culinary and agritourism trends and opportunities
• Understanding visitor profiles and the demand for culinary and agritourism
• Steps to create a culinary or agritourism experience
• How to use storytelling to enhance visitor experiences
• Best practices for costing and pricing experiences
• Strategies to market culinary and agritourism experiences
• Sourcing local food and developing partnerships
• Opportunities to network and build relationships with other businesses and tourism organizations
• Learn through current success stories in Northern Ontario
• Identify your local Destination Marketing Organizations and how you can work together

What does it cost? The course and all training materials are priced at the low cost of $100 per participant. Lunch and light refreshments will be provided on both days.

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