What is this training workshop? An interactive in-person workshop for 12 tourism operators which will provide the tools and insights you need to design and deliver high-yield tourism experiences. This workshop will take you through ‘experiential travel design’ 101 and guide you through creating and delivering an experiential travel tourism offer that reflects your unique story and highlights the culture in Northern Ontario.

Why should you attend? Today’s traveller wants an authentic visitor experience. Experiential tourism offers can help you reach new markets and increase your bottom line.

Who should attend? Any private sector tourism businesses, not-for-profit operations, public sector organizations interested in and ready to invest in the design and delivery of experiential tourism offers.

What will I learn?

• The value experiential travel can add to your operation
• How to develop a unique tourism experience
• The difference between a tourism product and an experience
• Learn about influencing your overall revenue stream from increased sales of the existing products and offerings and new revenue through immersive experiences
• How to design an experience for your business, on your own or in collaboration with like-minded community partners, that offers the visitor an immersive, memorable and unique opportunity
• Learn through current success stories in Northern Ontario
• Learn about your local Destination Marketing Organization and how you can work together

Where is it? Gore Bay, ON (exact location to follow soon)

What does it cost? The course and all training materials is priced at the low cost of $100 per participant.

Registration is capped at 12 participants, so apply early!

Registration link to follow shortly