For Communities & Destinations

Tourism Excellence North, known by its acronym ‘TEN’ is a suite of self-assessment tools, group learning and personalized coaching opportunities. Customized for use by tourism operators, communities and destinations across Northern Ontario, TEN is designed to help you and your communities improve the quality of the product, enhance the visitor experience and contribute to a healthy bottom line. As you invest, we invest.

Self-Assessment Tools

To access these, you need to complete a short, one-step registration from. Please click ‘Enroll Now’ to start.

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Ten Essentials of Successful Touring Routes

This checklist of 10 key factors measures the quality of the visitor experience on a touring route or corridor. A great tool when in the early stages of tour development, to apply to an itinerary that may be part of a package or for operators to assess routes in the area to recommend to guests.

Community Tourism Assessment Index

After using this tool, a community will understand their tourism assets and their capacity to become a sustainable tourism destination. This tool is best completed independently by several community members and an independent assessor who can then share and discuss their assessments.

Case Studies

Learn from this collection of ‘examples of excellence’ told by community partners in successful destinations. Available in video and hard copy, these case studies can be referred to at your leisure.  Click here to view Case Studies Series.

‘All About TEN’ Video Series

These videos are designed to introduce you to TEN and highlight the benefits of the TEN program for tourism operators, communities and destinations.  Click here to view the All About TEN video series.

Group Learning

Moving Tourism in Your Community from Ideas to Action

This one-and-a-half-day experiential travel training workshop is designed to inspire Northern Ontario tourism stakeholders to create and build upon existing partnerships to develop new, or enhanced, visitor experiences to foster increased visitation and revenue to their respective communities.  A limited number of workshops hosted annually by TEN.   Click here to view Moving Tourism in Your Community from Ideas to Action workshops.

Best Practices Missions

Working trips of 3 to 5 days focused on themes relevant to communities and destinations, these group trips provide a chance to experience and learn from ‘best in class’. Two or three Missions are planned and delivered annually by TEN to support product development priorities.  Click here to view Best Practices Missions.





TEN Coordinator Karen Peacock at

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