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Francophone & Bilingual Tourism Self-Assessment Tool
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Self-Assessment completed by:
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Managers, owners and staff are good choices to complete the Self-Assessment.
Title/Position:
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Business Name:
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Address
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Street Address
Address Line 2
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State / Province / Region
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Phone
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Email
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A copy of your completed Self-Assessment will be emailed to the address you provide.
Please be advised that completed self-assessments are stored on Destination Northern Ontario’s database. Your business/personal information is protected under Personal Information Protection and Electronic Documents Act (PIPEDA) with results kept confidential and only shared within DNO for the purpose of providing insights into needs and trends in product, training and workforce development initiatives and will not be used for anything outside this purpose. For any questions, please contact Karen Peacock, Senior Coordinator, Industry Training at k.peacock@destinationnorthernontario.ca.
A note on your responses: When you receive your completed Self-Assessment (emailed to you after you click the submit button), pay special attention to any 'Does Not Meet' or 'No' selections. These are opportunities for improvement. Ideally, you want to see all 'Exceeds', 'Meets', 'At All Times' and/or 'On Request / In Part' selections.
Key Practices for Working in Francophone and Francophile Tourism
General Practices
3 Questions
1. Operator has completed Tourism Excellence North's Visitor Appeal Assessment Tool.
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Select from drop down list
Exceeds
Meets
Does Not Meet
Not Applicable
The Visitor Appeal Assessment Tool is a standalone TEN self-assessment tool that evaluates the visitor experience of your tourism product.
2. Operator's business and required operating licenses are current.
*
Select from drop down list
Exceeds
Meets
Does Not Meet
Not Applicable
3. Operator is involved with their local or regional Destination Marketing Organization, Destination Northern Ontario, Société économique de l’Ontario (SÉO) (Route Champlain/Corridor) and tourism partners within their cluster on priority product development, marketing and/or training initiatives.
*
Select from drop down list
Exceeds
Meets
Does Not Meet
Not Applicable
Legal Practices
1 Question
1. Operator provides all contract and security documents in French.
*
Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
Operations
16 Questions
1. **Operator provides general reception services in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
2. **Operator provides full-service guide(s) who involves and engages the visitor in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
3. **Operator provides full-service facilitator(s)/animator(s) who involve and engage the visitor in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
4. **Operator provides restaurant servers who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
5. **Operator provides bar servers who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
6. **Operator provides housekeeping staff who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
7. **Operator provides security staff who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
8. **Operator provides gardeners who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
9. **Operator provides convenience store staff who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
10. **Operator provides souvenir shop staff who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
11. **Operator provides the restaurant menu in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
12. **Operator provides the bar menu/drinks in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
13. **Operator provides pool and swimming area staff who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
14. **Operator provides playground area staff who communicate in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
15. **Operator provides information in washrooms in French
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
16. Operator shares payment options with visitors before their arrival in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
Visitor Experience
10 Questions
1. Operator clearly communicates either in print or verbally which aspects of their francophone tourism experience is based on traditional parts of Francophone culture, contemporary parts of Francophone culture, or borrowed from other cultures.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
2. Operator fosters Francophone community by encouraging visitors to tag and share their personal stories around their experience, when appropriate. (Examples include displaying social media handles on-site and online along with calls to action, integrating culturally appropriate user-generated content into our online channels.)
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
3. Through the Francophone tourism experience, the Operator shares stories of Francophone foods, families, and culture from a Francophone perspective. In other words, they tell their stories on their terms.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
4. Operator empowers staff to share stories about Francophone culture with visitors in meaningful ways.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
5. Operator promotes participation and partnerships within the local community. (For example, Operator participates in activities such as summer festivals, book fairs, winter carnivals, product collaborations, promoting both the Operator’s participation and the activity itself etc.)
*
Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
6. Operator shares at least one (1) word or expression in French (either verbally, in signage or print) with visitors as part of the experience. (For example, the welcome sign can read “bonjour, salut, merci”.)
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
7. Operator offers hands-on activities as part of the cultural experience.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
8. Operator offers visitors different ways to take home a piece of their Francophone tourism experience. (For example, Operator has a retail section and/or identifies businesses within the area that carry related products.)
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
9. **Operator provides print/audio tour guide(s) in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
10. **Operator provides a Mobile app in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
Marketing Practices
13 Questions
1. **Operator provides website in French. (For example, a dedicated webpage(s)/landing page in French.)
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
2. **Operator provides blog/videos in French. (For example, the Northern Portal).
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
3. **Operator provides Facebook page in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
4. **Operator provides Instagram / other web feed format.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
5. **Operator provides telephone greeting in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
6. **Operator provides telephone answering machine greeting in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
7. **Operator provides brochure(s) in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
8. **Operator provides publicity (guides, magazines, etc.) in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
9. **Operator provides special promotional offers in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
10. **Operator provides a newsletter(s) in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
11. **Operator provides email and regular mail in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
12. **Operator provides thank you cards in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
13. **Operator provides greetings in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
Wayfinding & Signage
13 Questions
1. **Along the provincial access route, signage is provided in French (when applicable with CTODS programming/regulations).
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
2. **Along the municipal or regional access route, signage is provided in French.
*
Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
3. **Clear and consistent signage at entrance is provided in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
4. **Clear and consistent signage is provided at the parking entrance in French, including a welcome in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
5. **Clear and consistent signage is provided at the parking exit in French, including a goodbye and thank you in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
6. **Clear and consistent parking directions is provided in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
7. **Operator provides a general site plan in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
8. **Operator provides on-site traffic signage in French.
*
Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
9. **Operator provides reception signage in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
10. **Operator provides activity description panels in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
11. **Operator provides activity explanation panels / spot in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
12. **Clear and consistent signage to washrooms is provided in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
13. **Clear and consistent security information is provided in French.
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Select from drop down list
At All Times
On Request / In Part
No
Not Applicable
Congratulations! You've come to the end of the Self-Assessment. Once you click 'Submit' your completed Self-Assessment will be emailed to the address that you provided at the start of this form.
You will also receive suggestions on how to use the data from your completed Self-Assessment AND a list of online resources for organizations and regulations that appeared in this Self-Assessment.
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