Tourism Excellence North (TEN) is a tourism development program for Northern Ontario, inspired in part by the success and impact of a similar program led by the Atlantic Canada Opportunities Agency (ACOA) in Atlantic Canada.
TEN is a suite of 10 training solutions designed to strengthen the ability of tourism operations to respond to changes in the marketplace, adapt to quality visitor expectations, develop innovative experiences that raise the bar on visitor value and deliver increased returns for operations and the destination as a whole.
TEN strategically guides investment into tourism development holistically over the long term. TEN is aligned to support priorities for tourism development in Northern Ontario, specifically those of Tourism Northern Ontario (TNO) and Explorer’s Edge (EE). TEN also supports and aligns with service quality enhancement and visitor experience priorities of Canada’s Federal Tourism Strategy: Welcoming the World and Ontario’s Growth Plan for Northern Ontario.
Initiated in September 2014, the final plan, completed in February 2015, is supported by a 3-year implementation plan.