Learn the skills to grow your business, your community, and tourism across Northern Ontario

Group Workshop

Dec 1 - 2, 2026 | Day 1: 9:00 am - 4:30 pm | Day 2: 9:00 am - 2:00 pm Where is it? Downtown Thunder Bay, Ontario What is this training workshop? An interactive in-person workshop for tourism operators which will provide the tools and insights you need to design and deliver culinary and agritourism experiences. This workshop will take you through ‘experiential travel design’ 101 and guide you through creating and delivering an experiential travel tourism offer that reflects your unique story and highlights the culture and tastes of place in Northern Ontario. Why should you attend? Today’s traveller wants an authentic visitor experience. In addition, tasting and learning about local food and drink is a top priority for visitors. This experiential tourism workshop will help you reach new markets and increase your bottom line through culinary and agritourism experiences. Who should attend? This workshop is open to any business or organization currently offering or looking to offer a visitor experience that incorporates a food, drink or farm element. We welcome businesses who may be just starting out with an idea or experienced businesses that are looking to enhance their offering. Examples of businesses and organizations that may be a good fit include: ● Food producers, suppliers and retailers ● Craft beverage producers ● Restaurants, bakeries and cafes ● Farms ● Tour operators ● Festivals and events ● Accommodations ● Farmers’ Markets ● Local food organization ● Tour operators, tourism attractions or outdoor experience providers looking to add a food element to their experiences What will I learn? ● The value experiential travel can add to your operation ● How to develop a unique tourism experience ● Identifying culinary and agritourism trends and opportunities ● Understanding visitor profiles and the demand for culinary and agritourism ● Steps to create a culinary or agritourism experience ● How to use storytelling to enhance visitor experiences ● Best practices for costing and pricing experiences ● Strategies to market culinary and agritourism experiences ● Sourcing local food and developing partnerships ● Opportunities to network and build relationships with other businesses and tourism organizations ● Learn through current success stories in Northern Ontario ● Identify your local Destination Marketing Organizations and how you can work together What does it cost? The course and all training materials are priced at the low cost of $100 per participant. Lunch and light refreshments will be provided on both days. Register Now!

Personalized coaching

TEN’s Fast Track to Success (FTS) is a one-on-one coaching program, delivered by a skilled consultant retained by Tourism Excellence North (TEN) – called a TEN Trainer. Working with owners and operators at their business during their operating season, over a 24- hour period, the TEN Trainer provides practical and useful advice to improve the operation. The coaching opportunity includes a pre-visit survey, on-site visit by the TEN Trainer, recommendations that ‘can be implemented the next day’ and two post-visit opportunities for support.

GROUP LEARNING

You will leave the workshop equipped with a solid understanding of how the ITT market works, potential for new product, the importance of becoming market or export-ready, and a checklist to prepare your business or attraction for success.

ONLINE TRAINING

Experience Fishing is a Northern Ontario industry-led initiative that provides participating operators with the tools and resources needed to offer a standardized, safe, and unique fishing experience at operations to non-angler visitors who are new to the experience of fishing.

Online

Workplace Safety and Prevention Services (WSPS) is a not-for-profit health and safety organization in Ontario, serving over 171,000 member firms and 4.2 million workers across the agricultural, manufacturing, and service sectors. Whether you’re an employer, supervisor, worker, or safety professional in Ontario, workplace safety is everyone’s responsibility. From now until September 30, 2026, WSPS is offering select eCourses completely free to help you build a safer, more compliant work environment — without added costs.

Online

eCampusOntario is excited to share that all 7 modules of our AI Fundamentals Micro-Course Series are now available! This free course was developed in collaboration with Durham College’s AIHub and is designed to give a foundational understanding of AI and how to use AI responsibly both as an employee and a business owner. It builds from the basics of what is AI and how to design a good prompt to important topics that sometimes get left out of the conversation like data sovereignty and intellectual property.