Building the World's Best Snowmobile Destination
📘 About the Initiative
Building the World’s Best Snowmobile Destination is a one-of-a-kind, unprecedented tourism development initiative led by Northeastern Ontario Tourism in partnership with Tourism Excellence North and Destination Northern Ontario. It is rooted in what defines us as Northerners: our deep connection to winter, snow, and the proud legacy of snowmobiling.
This project is unlike anything else in the North. It is not just about trails. It is about transforming Northeastern Ontario into a fully integrated snowmobile tourism destination. By showcasing snowmobile-friendly communities, businesses, and experiences, the initiative aims to grow winter tourism, attract more riders, and create lasting economic impact across the region.
The long-term goal is ambitious: to establish Northeastern Ontario as the World’s Best Snowmobile Destination. It is a big vision that requires a united effort. We are calling on businesses and communities across the region to do more than just welcome snowmobilers. We are asking you to take action, improve services, and help deliver an outstanding rider experience. When everyone does their part, the combined result is powerful. The strength of this initiative comes from working together, with everyone moving in the same direction.
📋 Complete Your Self Assessments
The first step in supporting Building the World’s Best Snowmobile Destination initiative is completing a self-assessment. Choose the version that best fits your business or organization. It only takes a few minutes and offers practical insights into how you can better support and attract snowmobilers.
Once completed, your business or community will be recognized as a World’s Best Certified participant. Northeastern Ontario Tourism will showcase certified operators and communities in targeted marketing campaigns under the Ride the North brand, a bold new identity created to position Northeastern Ontario as a premier snowmobile destination, distinct from the rest of the province.
This is your opportunity to increase visibility, attract more riders, and help show the world why winter belongs in Northeastern Ontario.
💬 Stay connected
Join our Building the World’s Best Snowmobile Destination Facebook Group. This is our primary communication hub for stakeholders working to grow snowmobile tourism in Northeastern Ontario.
This is not a rider group, this is a place for operators, clubs, and communities working behind the scenes to make our region the best in the world for snowmobiling.