Fundamentals of Marketing Planning
Self-paced Online • 10-25min
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A strong marketing plan is more than just promotion—it's a roadmap to attracting the right customers and achieving business success. This course equips tourism entrepreneurs with a clear understanding of how to design and apply strategic marketing plans that align with their goals.
This course teaches you how to shape your offerings, reach your target audience, and measure what’s working. Whether you’re refining your existing marketing or starting from scratch, this course will give you the tools to market your tourism business strategically.
Who is this for?
- Operators
- Tourism business owners
- Explain what a marketing plan is and why it matters for business growth and competitive positioning.
- Recognize how a marketing plan supports strategic direction and helps achieve clear, measurable business goals.
- Identify and describe the core elements of the marketing mix (4 P’s) and their relevance in the tourism industry.
- Interpret how each of the 4 P’s—Product, Price, Place, and Promotion—shapes marketing strategies and impacts customer engagement.
- Outline the steps involved in developing a focused, effective marketing plan tailored to tourism offerings.
- Determine which key performance indicators (KPIs) are most relevant for tracking marketing success and refining future campaigns.
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